How brands psychologically manipulate you into spending. Psychology of consumer behaviour, emotional marketing, manipulation in advertising and principles used in marketing to manipulate and manage how we feel.
The brain cannot leave raw information alone. Given a scattering of dots, it draws lines between them. Given noise, it hears a voice.
A story, which opens Malcolm Gladwell's Blink, is where I want to start, because it captures something a fourteen-month due-diligence process is structurally incapable of noticing about itself: it can be flawless and still be answering the wrong question. Logic needs the “gut” to decide…
The question our schools must answer is not whether children should be creative. They already are. The question is whether we will have the wisdom — and the courage — to stop educating it out of them
Art arrives by a different road entirely, bypassing the locked doors and finding the person still waiting inside. It is a small, quietly devastating observation, and it captures something that neuroscience has been methodically proving ever since: that engaging with art — making it, experiencing it, losing yourself in it — does something profound and measurable to the human brain.
