Creative Thinking

Lazy Bones. In praise of Laziness and Boredom.

Lazy Bones. In praise of Laziness and Boredom.

There is a stigma attached to boredom and laziness. Most people, when you ask them, will usually say "I'm never bored". I'm not sure what people mean when they say this. Boredom is a very human emotion and part of everyday life. If boredom has a purpose, it is to motivate us to take action.

Human-centred Design.

Human-centred Design.

Human-centred design leads to breakthrough innovations because of its empathy towards understanding and identifying with the target audience. It is intrinsically optimistic in its outlook but requires courage to hold back judgement, move outside the status quo and cliche and step into uncertainty.

The Placebo Effect - Part 2 -Luxury Goods and Red Bull

The Placebo Effect - Part 2 -Luxury Goods and Red Bull

How brands psychologically manipulate you into spending. Psychology of consumer behaviour, emotional marketing, manipulation in advertising and principles used in marketing to manipulate and manage how we feel.

7 Ways To Think Differently

7 Ways To Think Differently

The SCAMPER technique. Whenever you want to create a new idea, product, service process, breakthrough, or whatever you need, Thinkpak will help you take your subject and change it into something else.