Human-centred Design.

Human-centred Design.

Human-centred design leads to breakthrough innovations because of its empathy towards understanding and identifying with the target audience. It is intrinsically optimistic in its outlook but requires courage to hold back judgement, move outside the status quo and cliche and step into uncertainty.

Life is just one thing after another. Pattern, predictability, and Jelly.

Life is just one thing after another. Pattern, predictability, and Jelly.

Our brains are built for pattern-making, and pattern-making allows us to predict. To say what will happen next and act accordingly. It's a survival and a learning mechanism. Predictability of pattern or sequence gives us the power to accept or change our future. It’s all part of our creative thinking minds.

How to get what you want! Your Reticular Activation System

How to get what you want! Your Reticular Activation System

I have often wondered how it is that we can focus on one thing rather than another, why we can sometimes focus so clearly that we exclude all other distractions. Like internet algorithms, It turns out that we have a system in our brains that does just that. The Reticular Activation System.

The Four Laws of Habit Change

The Four Laws of Habit Change

In his remarkable book “Atomic Habits” James Clear suggests that the solution doesn’t lie in trying harder, but instead trying smarter and working with how our brains work. Working in small, simple, and achievable steps is the way to achieve successful and lasting habit change.

How Creative Thinking Happens.

How Creative Thinking Happens.

Creative thinking involves risk and uncertainty, but it is how we grow as individuals, as communities and as societies. We share information and then step up on the knowledge ladder and add a further step for those following in our footsteps.

The 5 Stages of a Design Thinking process.

The 5 Stages of a Design Thinking process.

Design thinking is a structured process for creatively approaching complex problem solving and product development by understanding, deconstructing, reasoning and reconstructing the problem. There are 5 basic stages: Analysis, problem framing and defining, ideation and creative thinking, modelling and prototyping, and testing and evaluating.